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STRATEGY
& POSITIONING
Every client has different objectives. Caldwell
Mason works with each client to ascertain those goals and
then map out the strategy that will best accomplish the mission.
That strategy forms the foundation of all PR efforts. We also help
define a client's brand or company positioning, establishing crisp
messages that mold identity.
MEDIA KITS
Reporters need all kinds of information on a company's products or
services, ranging from press releases, fact sheets and product
brochures to photos and corporate backgrounder. Our account teams
assist clients in developing media kits that tell a company's
story in the most useful manner.
MEDIA RELATIONS
Caldwell Mason creates coverage. That means developing
different story angles for different publications, matching the
message to the medium, and shaping the pitch to sell the story.
PRODUCT LAUNCHES
From grand openings and launch parties to announcing new products
and web sites of all kinds, Caldwell Mason helps introduce
new products and services. We plant the seeds before launch, wave
the flag on rollout, and keep the heat on long after the initial
flurry of publicity is over.
WRITING SERVICES
Caldwell Mason develops press releases, user stories and
bylined articles for our clients. We understand what sparks a
reporter's interest, how to differentiate our clients from their
competitors, and how to craft a message to maximize placement
opportunities - all skills that are essential to creating good
buzz.
CRISIS MANAGEMENT
When a crisis hits, Caldwell Mason moves fast to help you
control the damage. Whether the problem is a negative product
review or defective product, we'll help you put the right spin on
the situation, intervene with the press as needed, and protect
your good name. |
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Caldwell
Mason | 2007 11th Street,
Tuscaloosa, AL 35401 | Phone:
205-523-0133 | Toll Free: 1-866-215-1626 |
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